Adobe Roadmap Update & Strategy Session
What’s New and What’s Next
This webinar distils the key announcements from Adobe Summit into clear takeaways.
Watch on demand.
The Adobe roadmap always signals meaningful shifts across Marketo Engage, Experience Cloud, and AI‑driven marketing workflows.
This session will distil the key announcements from Adobe Summit into clear takeaways – so you know what’s changing, why it matters, and how to align your strategy for the year ahead.
What You’ll Learn
• The biggest updates from Adobe Summit – What’s launching now, what’s coming soon, and how these changes affect your marketing operations.
• Roadmap implications for Marketo Engage and Experience Cloud – Where Adobe is investing, what’s being enhanced, and what this means for your team.
• AI and automation advancements – How Adobe’s new AI capabilities will influence personalization, segmentation, and campaign execution.
• Strategic recommendations for 2026 planning – How to prioritize new features, prepare your tech stack, and align your roadmap with Adobe’s direction.
• Practical next steps – Clear actions to help you activate new capabilities and accelerate performance across your marketing engine.
Watch Now
Revenue intelligence
How This Webinar Fits Into the Revenue Acceleration Loop
Adobe’s roadmap isn’t just a product update – it’s a signal of where marketing performance is heading. This session aligns directly with the Revenue Acceleration Loop by strengthening three core areas:
Three core focus areas:
- Data Excellence – confidence in measurement
- Journey Orchestration – consistent execution
- Revenue Intelligence – improving yield and velocity
By grounding Adobe’s roadmap in the context of revenue acceleration, this session helps you prioritize what matters, plan for change, and unlock more value from your existing investments.
WHY THIS MATTERS
The Impact for Your Marketing Strategy
Adobe’s roadmap shapes how marketing teams will plan, automate, and measure performance over the next 12–18 months.
Understanding these shifts early helps you prioritize the right capabilities, prepare your tech stack, and make smarter decisions about where to invest time, budget, and operational focus.
Speaker
Charlie Oakham
Chief Marketing Technologist, JTF
A multi-time Adobe Marketo Champion, Charlie lives at the intersection of GenAI and hyper-personalized marketing. He’s spent years helping global SaaS brands turn big-picture strategies into actual revenue.
Take the next step
Find the Breaks in Your Revenue Loop
For organizations looking to go deeper, JTF offers a Revenue Strategy Audit designed to help teams understand where performance is being constrained and where improvements can be made.
This includes:
- Cost benefit analysis of marketing technology
- Identification of simplification opportunities
- Assessment of alignment across data, journeys, and revenue
- Verification of what is driving performance
- Identification of gaps and inefficiencies
- Practical roadmap for improvement
