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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Training to improve how your team works
Most MarTech training stops at platform features. At JTF, we go further-teaching your team how to use Adobe tools to solve real business problems. Whether you’re onboarding new hires or levelling up experienced marketers, our training is designed for action, not just accreditation.
STRATEGIC PARTNERSHIP, EXCEPTIONAL EXECUTION
ENABLEMENT TO CERTIFICATION
Education that drives execution, not just understanding
Our training blends hands-on guidance, real-world use cases, and role-specific enablement, so your team doesn’t just know what buttons to press, they know why they’re pressing them.
Core Capabilities:
- Platform training for Adobe Marketo Engage, RT-CDP, AJO, and Workfront
- Role-based learning for marketers, ops, and execs
- Practical application using your live campaigns and data
- Certification prep for Marketo Engage
- Post-training support and knowledge check-ins
EMPOWERING YOUR TEAM
We build your internal capability
JTF is trusted by global B2B teams to deliver training that sticks. Our team includes Adobe Champions, User Group Leaders, and certified practitioners who teach from lived experience, not just slide decks.
Why trust us?
- Delivered thousands of hours of training to B2B teams globally
- We have courses tailored to Adobe’s B2B stack and real-world application
- Our trainers are Certified experts and User Group Leaders, and Adobe Champions
- We’ve a format that is right for you or your team with self-paced, instructor-led, and hybrid available
- Embedded into JTF’s Revenue Acceleration Loop methodology we support long-term capability building
CUSTOM TO YOUR BUSINESS
Real-world MarTech training, that drives results
Platform-specific enablement
We train your team directly on Adobe tools, configured to your instance, campaigns, and workflows.
Role-based learning paths
Whether they’re building, approving, or analyzing-each team member gets training that matches their day-to-day work.
Embedded support & feedback
We combine training with feedback loops, mentoring, and documentation to help new skills stick.
REAL WORLD EXPERIENCE
How we do MarTech Training & enablement:
- Adobe platform training: Marketo Engage, RT-CDP, AJO, Workfront
- Custom enablement programmes aligned to your marketing model
- Self-paced and instructor-led formats
- Onboarding pathways for new team members
- Certification preparation and internal skills assessments
- Post-training Q&A sessions and mentoring hours
SPEAK TO SOMEONE WHO ACTUALLY GETS IT.
Let’s talk MarTech Training.
No fluffy sales pitch. No pressure. Just straight-talking marketing technologists who live and breathe Adobe. Whether you’re planning a rollout or fixing what’s not working, we’re here to help you get the most from your stack. So go on, don’t be shy!
You’ll talk to a consultant, not a salesperson.
More on MarTech Training
Frequently asked questions
The most effective preparation combines structured coursework with hands-on practice inside a live Marketo instance. Adobe’s certification exams — the Business Practitioner Associate (AD0-E559) and the Business Practitioner Expert (AD0-E556) — test practical application, not just theory.
A proven approach is to follow a progressive learning pathway that starts with platform fundamentals and builds toward campaign execution, lead management, reporting, and advanced automation. JTF’s Marketo Engage training pathways are aligned with Adobe’s exam objectives and use consultancy-informed scenarios from live B2B environments — which is why program completers achieve a 92% certification pass rate.
You can begin immediately with JTF’s free Marketo Basics course, then progress to the Professional or Practitioner pathway when ready.
Yes. JTF offers three progressive tiers designed as a cumulative journey:
Marketo Basics (free) — UI, core terminology, and platform mechanics. Professional Pathway (£950/person/year) — core operational skills aligned with the Adobe Certified Professional exam. Practitioner Pathway (£1,450/person/year) — everything in Professional plus advanced mastery targeting the Adobe Certified Expert exam.
Each pathway awards a verifiable Credly digital badge on completion. Explore the full pathway details.
Absolutely. JTF’s Marketo Engage Basics course is completely free — no credit card, no trial period, no hidden fees. It covers the platform interface, essential terminology, and core mechanics.
The Basics course is also the mandatory foundation for both paid pathways. On completion, you earn a shareable Credly Basics badge for LinkedIn.
The Professional Pathway (£950/person/year) bundles the free Basics course with a comprehensive Professional course covering campaign management, smart lists, email program, lead scoring, and reporting. It is aligned with the Adobe Certified Professional exam (AD0-E559).
On completion, learners earn a Credly Professional badge. Team discounts start at 5% for 2+ seats and scale to 15% for 11–19, with custom enterprise pricing for 20+. View details and enroll.
Credly is the world’s leading digital credentialing platform, used by Adobe, AWS, IBM, and Google. When you complete a JTF pathway, you receive a publicly verifiable badge you can share to LinkedIn, embed in email signatures, or add to your CV.
Employers increasingly use Credly badges to assess candidate capabilities during hiring. JTF awards separate badges for Basics, Professional, and Practitioner tiers.
The Practitioner Pathway is self-paced. Most learners who dedicate a few hours per week complete the full pathway within three to four months. Those with existing Marketo experience often move faster.
Access runs for 12 months from purchase at £1,450/person/year, with team discounts available. Learn more.
The exams cover lead and data management, campaign execution (email, events, nurture programs), smart lists and segmentation, reporting and analytics, and platform administration. The Expert-level exam adds advanced automation, revenue cycle modelling, and program-level reporting.
JTF’s pathways map directly to these domains using scenarios from real B2B Marketo environments — a key reason for the 92% pass rate.
For anyone in B2B marketing operations, Marketo certification is one of the most valuable credentials available. Certified practitioners command higher salaries and stronger career mobility.
Beyond career benefits, the certification process builds structured understanding of lead management, campaign architecture, and data quality — moving beyond button-clicking into strategic thinking. Pairing Adobe certification with a Credly badge from JTF gives employers tangible proof of competence.
Adobe’s Experience League tutorials cover platform features well. JTF goes further with practical, real-world application — every course is built by consultants who actively manage Marketo for global B2B brands.
As an Adobe Silver Partner, JTF keeps content current with platform and certification changes. The progressive pathway structure gives a clear, cumulative route, and training can be tailored to your organization’s specific instance and workflows.
Yes. Every JTF pathway — including the free Basics course — awards a Credly digital badge. These are publicly verifiable credentials on the same platform used by Adobe and AWS, shareable to LinkedIn and embeddable in email signatures.
JTF badges are separate from Adobe’s official certification. To earn Adobe Certified Professional or Expert status, you still pass Adobe’s proctored exam — but JTF’s pathways prepare you with a 92% pass rate.