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MarTech Strategy & AI
Transform your marketing strategy for agentic AI automation.
Data & Analytics
Unify data to connect marketing to revenue outcomes.
Marketing Automation
Optimize Marketo for better campaign performance & deliverability.
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Buying Group Marketing
Orchestrate complex B2B account journeys with personalization at scale.
Work Management
Streamline marketing execution with a marketing system of record.
Education & Training
Upskill your team to maximize marketing and platform ROI.
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- Adobe
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Marketo Engage
Marketing automation for lead management, and campaign orchestration.
AJO B2B Edition
Personalized account orchestration at scale with real-time data.
Real-Time CDP B2B Edition
Unify customer data from all sources for a single, actionable view.
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Workfront
Streamline work management, project delivery, & content collaboration.
Target
Personalize customer experiences & optimize content through A/B testing.
CJA B2B Edition
Analyze cross-channel customer behavior for journey optimization.
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- Solutions
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Data Hygiene & Deduplication
Clean your Marketo database of duplicates and outdated records.
Data Bridge
Automate secure, bi-directional data flows.
AI Lead Follow Up
Use AI to send smart, personalized emails using Marketo data.
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Send Time Personalization
Send smart, personalized emails using Marketo data.
AI Engagement Summary
Turn Marketo engagement data into real-time sales intelligence
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- Resources
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Latest Insights
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Marketo Engage Webinars: Hacks for Boosting Engagement & Pipeline
Learn how to get more from Adobe Marketo Engage Interactive Webinars with this practical guide. Packed with expert tips, setup hacks, and conversion strategies, it’s ideal for marketing ops teams looking to optimise webinar performance and drive pipeline. Includes insights on access, layouts, registration, engagement, and reporting.
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JTF appoints Arjen Segers as Chief Strategy Officer
We’re delighted to welcome Arjen Segers to JTF Marketing as our new Chief Strategy Officer, further strengthening our leadership team as we...
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Why Marketing Qualified Buying Groups are the future of B2B Marketing
TL;DR: If your B2B marketing team is still focused on individual MQLs, it’s time to rethink. Marketing Qualified Buying Groups (MQBGs) offer...
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Build High-Impact Campaigns with the New Marketo Email Designer
Adobe’s new Email Designer for Marketo delivers the flexibility, efficiency, and control that B2B marketing teams need to build high-performing campaigns at...
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The Revenue-Driven Marketing Leader
In this webinar, JTF unpacks how forward-thinking CMOs are leading this transformation—from evolving their role in the C-suite to navigating the shift from lead-based marketing to orchestrating buying group journeys through Adobe’s Advanced Journey Optimizer (AJO) B2B Edition.
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Master AI Essentials in B2B Marketing: People, Process & Procurement
AI promises transformational benefits for B2B marketing, yet many teams struggle with adoption. Successfully integrating AI into your operations doesn’t just depend...
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Marketo Hacks for Campaign Performance
Get practical Marketo Engage tips to improve campaign performance. Fix data issues, boost engagement, and track ROI with confidence—no extra tools needed. Download the guide and start driving better results today.
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Improve lead quality with OpenAI in Marketo – no middleware needed!
Every marketer dreams of the perfect form fill with all the key data points populated and ready to hand over to sales...
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Is It Time to Kill the MQL? Or Is It Time to Redefine It?
The debate over the Marketing Qualified Lead (MQL) has reached a boiling point. Across the B2B landscape, the argument is not merely...
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Guide to unlocking the AI potential in B2B Marketing
Discover how B2B marketers can use AI to improve lead quality, personalise outreach, and drive real revenue results—without the guesswork. This guide breaks down practical use cases and key adoption strategies.
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How AI is reshaping B2B Marketing – and where to start
AI is dominating the conversation in marketing – but cutting through the buzz to find real business value isn’t easy. Many organisations...
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Adobe Summit 2025: The next generation of B2B marketing is here
Welcome to the B2B 3.0 era The way B2B organisations market and sell has changed. For good. Adobe’s latest innovations, unveiled at...
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AI in Action: Practical Solutions & Overcoming Adoption Challenges
Unlock AI’s Potential in B2B Marketing. AI is reshaping B2B marketing—but are you leveraging it effectively? Join our 45-minute executive webinar to explore practical AI solutions, overcome adoption challenges, and maximize ROI.
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JTF expands consultancy services with appointment of Charlie Oakham as Chief Marketing Technologist
London: 11th March 2025 Leading international marketing technology consultancy and Adobe Partner, JTF, has bolstered its senior management team with the latest...
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Marketo Hacks for Salesforce CRM Success
Struggling with Marketo-Salesforce sync issues, duplicate records, or slow data updates? That’s why we’ve put together Marketo Hacks for Salesforce CRM Success - a no-nonsense guide packed with practical solutions.
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Increase your email open rates by 3% with Personalized Send Times
Most email marketers schedule their campaigns based on sending at "optimal" times like noon or 6 PM. But what if your recipient...
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The hidden cost of duplicates in marketo engage
Marketo engage is a powerful platform, but poor data quality can cripple even the best marketing strategies. One of the biggest challenges?...
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We Are JTF
Exciting transformations are underway at JTF! We’ve evolved our approach to better support B2B marketers in navigating the ever-changing world of marketing...
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AI for Marketing Leaders: Strategies and Solutions with Adobe & JTF
Harnessing the power of personalization is the theme of the latest webinar in our series ‘AI for marketing leaders’ – with strategies and solutions from Adobe and JTF – and you’re invited. Our team of experts will reveal how to transform customer engagement strategies for 2025.
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AI for Marketing Leaders: Where to start with AI adoption
Watch the first of our exclusive webinar series, “AI for Marketing Leaders: Strategies and Solutions with Adobe + JTF.” In our first event, “Where to Start with AI Adoption,” you'll learn how AI can transform your marketing in 2025 and beyond.
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Turn Data into Deals: How Marketo Sales Insight Empowers Sales Teams
Here are five reasons MSI should become an essential asset for your sales team, transforming lead handling and communication to empower smarter selling.
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Supercharge Your Sales Funnel with Marketo’s Revenue Lifecycle Model
Find out how Marketo's Revenue Lifecycle Modeller can give you full visibility into every stage of your sales funnel.
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JTF Marketing Achieves Adobe Silver Partner Status
We're excited to announce that JTF Marketing has officially been promoted to an Adobe Silver Solutions Partner!
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Marketo Hacks: Microsoft Dynamics 365 CRM
Download our guide to navigating your Dynamics 365 and Marketo integration. We cover the main pain points and hacks to improve your set-up.
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Three ways to boost your email engagement in Marketo
Three easy ways to help you drive more ROI from your email marketing campaigns, hosted by Marketo Certified Architect James T Fletcher.
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3 Ways to boost your Marketo email engagement today
When it comes to email performance, a 0.25% increase can make the world of difference. Here are 3 ways you can boost...
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Getting nurturing right: Marketo success stories
Discover the power of lead nurturing – a way to build trust with your prospects and customers throughout their journey with your brand.
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Make lead scoring work for you in Marketo
Explore the elements needed to ensure your lead scoring is identifying leads that deliver the most valuable opportunities – so your sales team don’t miss them.
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Migrating your Marketo activity history and historic results
When it comes to migrating Marketo activity history even Marketo’s documentation will start with a big fat no no! But what if...
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Why you shouldn’t DIY your Marketo migration
Unless you’re starting again you shouldn’t try to DIY your Marketo to Marketo migration. Having led multiple migrations I can promise you...
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Migration Options from Adobe Marketo Engage
Download our guide to migration options from Marketo Engage to help you understand the options, limitations, and opportunities for a successful migration.
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The secret to more ROI: unengaged person records
There is a tonne of opportunity hidden inside your database in the form of unengaged person records. Read on to find out...
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Marketing data security in check: JTF Marketing achieves ISO 27001:2022
The JTF Marketing team has recently undergone rigorous Information Security Management assessment and team training for its Management System to become ISO...
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Strategies for effective sales enablement
From understanding intent signals to defining sales-ready leads, let’s improve your sales enablement together.
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Key Takeaways from AntiCon 2024: The Future of MarTech and AI
Attending AntiCon 2024 was an eye-opening experience, filled with insightful discussions on the future of MarTech and the growing role of AI.
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Redefining Approaches to Marketing in Financial Services
Join our panel of marketing thought leaders from the Financial Services industry to learn how marketing automation is redefining approaches to marketing in this space.
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Sourcing and attribution in Marketo Engage
Master Marketo Engage with our on-demand webinar! Learn about report types, attribution models, and more. Register now for actionable insights.
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How to master email templates in Marketo
Learn best practices and see an example Marketo email template in action
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Navigating the Future of GDPR Compliance for B2B Marketers: What You Need to Know About the Proposed Changes
There are some important GDPR changes on the horizon that could impact how you use tools like Marketo Engage.
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Harnessing the Power of Intent Signals in Marketing Automation
Explore the transformative potential of leveraging intent data within Marketing Automation strategies to enhance lead targeting, nurturing, and conversion rates.
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Step-by-step checklist for Marketo migration
Download our Marketo migration checklist for a seamless transition. From scoping to going live, ensure efficiency with our step-by-step guide.
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The B2B Marketing Adobe Summit Roundup
What a week at Adobe Summit 2024! I heard someone say 10,000 people had rocked up to The Venetian Resort Las Vegas...
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